I’ve lived in Portland, OR for over three years now, and I’ve noticed a few things. Portland is a young, hip city overflowing with creativity and entrepreneurial spirit. Because of this, it might be easy for small business owners to feel drowned out in the noise of the many other local businesses in the area.
So, what do you do? How do you get found?
If you are like most Portland businesses, you know that word-of-mouth can get you a long way – but let’s face it, there are tons of people out there who will never hear your message no matter how many people “spread the word.” Search Engine Optimization (or SEO) and Internet Marketing is an effective – yet often overlooked – strategy for getting your brand and your message seen by the world. It involves tweaking your website (or building a new site if you don’t already have one) to specifically target the words and phrases your potential customers are already using to try and find your products and services in popular search engines such as Google, Bing, and Yahoo.
It hasn’t taken me long to realize that most people in Portland aren’t actually from Portland. Due to things like the University and the current hip appeal to the city, there is a consistent influx of new residents who have never heard of you, or your business.
How are these newcomers finding the goods and services they need? The internet! They are typing in words and phrases that are related to what you’re selling, whether it’s roofing, coffee, tech services, medical services, or non-GMO artisanal dog treats. Imagine how your business would be affected if you showed up on the first page of your potential customer’s searches?
Email me today at email@example.com to schedule a free consultation, where I’ll tell you how your top three competitors are not only stealing your business online, but profiting from it as well. We can chat about your business, get a clear picture of your goals, and see if SEO is the best investment for you. If we seem like a good fit, we can discuss what steps we can take to get you where you want to be – the top.
People in Portland, OR need products and services like yours. So, when potential customers search for them in Google, are they going to find you, or your competitors?