It doesn’t matter if you have the best product or service if no one can find you.

Websites at the top of the search results (your competition) are not there by accident. They have tailored their websites to the specific keywords they believe potential customers are searching for, and are using search engine optimization (SEO) to maintain their top positions.

Surface SEO knows how to get you found by the people who want your goods or services. We use proven methods to help you overtake your competition and generate consistent new customers – in Portland or all over the world.

We approach search engine optimization the way it should: as a legitimate marketing strategy, with the sole purpose of seeing a return on investment. We develop your strategy with your specific goals in mind, taking the time to understand your industry, competition, and the psychological profile of your customers.

Most Portland SEO Firms Miss The Big Picture

We don't sacrifice your message for the sake of cramming a few extra keywords into your copy, nor do we leave you on your own to figure out what to do once customers actually find your site.

We understand that the ultimate goal is to convert visitors into customers, and we are equipped to make that happen. Visitors should find engaging content and a website structured to promote conversions. Just as the arrangement of a retail store is important to influence customers' actions, so is the set-up of your website.

SEO (Search Engine Optimization)

Search Engine Optimization

Don’t scream your message to every random passerby. Let us place you in front of people who are already looking for your products and services.

Content Writing

Content & Copywriting

You want content that is going to be read by people, not robots. Some agencies forget that. We write content that doesn’t just get found – it gets read.

Conversion Optimization

Conversion Optimization

People are finding your website, so now what? We can consult on arranging your website in a way that converts visitors into paying customers.

  • Elizabeth & Allan HillOwners, Northwood Rings

    When we found Carlo we felt at ease immediately. His quick communication, dedication to helping our business grow and reach our ideal clients without taking shortcuts, as well as his talent and knowledge in marketing has taken our business from just the two of us, to needing to hire employees!

  • Alex Witherspoon

    Alex WitherspoonFounder, ATWLab Accelerator

    Most SEO firms just want to make a quick buck, but Carlo has always gone above and beyond by understanding the business and what it really needs strategically. At ATWLab we face a huge challenge in the diversity of our startups, and Carlo has proven reliable, flexible and simply better than the rest at delivering results.

  • Josh Gartenbaum Real Estate Broker

    Josh GartenbaumReal Estate Agent, Keller Williams Realty

    Carlo and the folks at Surface SEO are phenomenal copywriters! I’ve used them on multiple real estate projects so far and I earnestly believe their skillful wording helped solidify the visual imagery that drew buyers to our listings. I’m certain the investment I made in Surface SEO is but a fraction of the return I received and I recommend them to anyone who recognizes the value of hiring an expert in this field.

  • Brittany Feagans

    Brittany FeagansOwner, Brittany Feagans Photography

    Where do I even begin? After moving to a different state and being overwhelmed with building my photography business from scratch, Carlo has opened my eyes to a whole new way to attract clientele. Before hiring him I had only scratched the surface of my potential. Thanks Carlo!


Carlo Barajas is the founder of Surface SEO and consults for companies nationally and internationally

Surface SEO was founded by me: Carlo Barajas.

I am an SEO Consultant based in Portland, OR that noticed there is a very low bar set in the industry. The SEO world is still in a wild west type phase right now – anything goes, and anyone can claim to “do SEO” or “do internet marketing.” This extremely low barrier to entry has led to the market being flooded by sub-par SEOs and Internet Marketing Consultants who are using antiquated tactics and strategies that are outright wrong.

Rather than focusing on “vanity metrics” that mean absolutely nothing, my team and I aim to address the question that any proper business owner should always be asking:

Is this campaign making money?

Ready To Get Found?

Stop wasting time with agencies running cookie-cutter campaigns – if you are ready for a digital marketing solution that works, get in touch with me by using the form below!

How would you like to drive consistent, new customers
to your Portland, OR based business?

I’ve lived in Portland, OR for over three years now, and I’ve noticed a few things. Portland is a young, hip city overflowing with creativity and entrepreneurial spirit. Because of this, it might be easy for small business owners to feel drowned out in the noise of the many other local businesses in the area.

So, what do you do? How do you get found?

If you are like most Portland businesses, you know that word-of-mouth can get you a long way – but let’s face it, there are tons of people out there who will never hear your message no matter how many people “spread the word.” Search Engine Optimization (or SEO) and Internet Marketing is an effective – yet often overlooked – strategy for getting your brand and your message seen by the world. It involves tweaking your website (or building a new site if you don’t already have one) to specifically target the words and phrases your potential customers are already using to try and find your products and services in popular search engines such as Google, Bing, and Yahoo.

It hasn’t taken me long to realize that most people in Portland aren’t actually from Portland. Due to things like the University and the current hip appeal to the city, there is a consistent influx of new residents who have never heard of you, or your business.

How are these newcomers finding the goods and services they need? The internet! They are typing in words and phrases that are related to what you’re selling, whether it’s roofing, coffee, tech services, medical services, or non-GMO artisanal dog treats. Imagine how your business would be affected if you showed up on the first page of your potential customer’s searches?