SEO, in a nutshell, is optimizing your website so that Google and other major search engines like Bing and Yahoo! can find it easily, and will want to recommend it to your potential customers. The search engines try their hardest to suggest results that are relevant and important to searchers, based on the keywords typed in the search box. The search engines look at all sorts of things on your website to determine if you meet these criteria, and that is what Eugene SEO aims to influence.
Websites at the tops of search results (your competition) are not there by accident. They have tailored their websites to the specific keywords they believe potential customers are searching for, and using SEO to maintain their top positions.
Because search engine marketing is measureable, and can give you one of the highest returns on investment out of all other marketing channels. You could spend thousands of dollars on print, television, or radio ads, and never know if they’re working. With Eugene SEO, there are analytics to quantify how your campaign is performing. If something isn’t working, we can see why, and make it better. If it is, we can see how, and make it better. The insights gained from a digital marketing campaign can yield invaluable information on your target market, and paint a clearer picture of your ideal customer than you’ve ever seen before.
There are numerous companies out there who are simply selling cookie-cutter packages to each of their clients – that doesn’t make sense now, does it? I approach internet marketing the way it should be – personalized to the unique needs of each business. I take more into consideration than just the size of your marketing budget – I research your industry, analyze your competition, and try to map out the psychological profile of your ideal customers, as I craft your personalized strategy. You know, just like a real marketer should.
That’s it! If you have any questions, please get a hold of me – I’d love to talk about your business and how I can help optimize the way you do digital marketing.
Get in touch with me today and let’s chat! We’ll discuss your business, your marketing goals, and how we can help you reach them through Eugene SEO. Moving forward, we’ll write up a custom proposal outlining what we think is the best plan to get you exactly where you want to be – the top.
People in Eugene, OR are already looking for products and services like yours. So, when these potential customers search for them in Google, are they going to find you, or your competition?